US: DISCUS recruits Campari, appoints new chair
23 March, 2012
Campari America has joined the Distilled Spirits Council of the United States (DISCUS).
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
